HBLS’s unique infrastructure and experienced team provide medical device startup companies with everything they need to successfully achieve and maintain profitability throughout a product’s lifecycle. HBLS will guide products through market analysis and market development; clinical trials and FDA approval; market entry and promotion; logistics, delivery, and inventory management; and provide exceptional clinical support.

By working with a single service provider, HBLS eliminates the costly need to hire a U.S. workforce, or to manage multiple vendors for marketing, sales, and logistics. HBLS has wide-ranging existing relationships and credentials with hospitals, outpatient surgery centers, group purchasing organizations, and physician practices. This gives new products immediate market access, eliminating the need for your company to pay for credentialing, recruit staff, or incur the cost of office space, travel, and training. HBLS also provides key marketing activities such as driving publication in peer-reviewed journals, presentation support at related scientific sessions, presence at national, international and regional trade shows, and development of collateral materials and social media presence. Companies can also benefit from HBLS’s proprietary logistics and fulfillment systems, and military-grade cybersecurity protocols and consulting.

Founded by U.S. Military veterans Steve Redenbaugh and Ron Pirucki, HBLS was created to leverage the extensive medical device experience that the executives and team members provide. Between the two founders, they have contributed to eight successful market exits, and have overseen global sales, marketing, and logistics teams. Throughout their respective careers, both have led a variety of functions in established MedDevice juggernauts such as Boston Scientific Corporation and Johnson & Johnson.